UNAV-Fetave has formalized its incorporation into Turismo Que Suma, the platform promoted by Exceltur to give greater dissemination to tourism's economic, social, and environmental contribution, and will actively support the communication campaign "Aquí Se Vive".
With this joining, the employers' association of travel agencies reinforces its commitment to a tourism model capable of generating opportunities, fostering the development of destinations, and improving the quality of life of local communities.
In the context of this alliance, UNAV-Fetave will convey the campaign's messages to its associated agencies, underscoring the relevance of tourism intermediary professionals in promoting responsible travel and in connecting travelers with the territories they visit.
César Gutiérrez, president of UNAV and Fetave, has highlighted that travel agencies are a meeting point between travelers and destinations and that this joining will make it possible to involve its more than 4,000 points of sale in the dissemination of a common message: that tourism must contribute to the well-being of people and the care of the places we visit.
For his part, Óscar Perelli, executive vice president of Exceltur, has noted that the incorporation of UNAV-Fetave expands the reach of Turismo Que Suma and reinforces the participation of travel agencies in promoting tourism that generates greater value for residents.
The Turismo Que Suma initiative brings together companies, associations, destinations, and institutions committed to a more balanced, sustainable tourism model linked to the economic and social development of territories.