Legálitas brings together legal and technological experts (NVIDIA, HappyRobot, and Álex) to analyze how companies can differentiate themselves in an environment where access to AI is increasingly universal
The challenges of business differentiation in the era of artificial intelligence were the focus of the session 'If everyone has AI, who will stand out? The competitive advantage of proprietary data and accumulated experience', organized by Legálitas in collaboration with Global Legal Tech Hub (GLTH), as part of Global Legaltech Day.
Moderated by Juanjo Vázquez, CTO of Legálitas, the panel included Josep Miret, CEO of Álex; William Beaven, Head of Legal at HappyRobot; and Víctor Fontecha, FSI Industry Lead South Europe at NVIDIA, who agreed that the future of AI will not depend solely on technology, but on the ability of organizations to leverage their own data, their accumulated knowledge, and the judgment of their professionals.
Proprietary data makes the difference
One of the main consensuses of the panel was that generalist AI models are becoming increasingly powerful and accessible, so the competitive advantage will lie in the exclusive information that each organization is capable of providing.
Josep Miret emphasized that data only generates value when it allows for answers that a generic AI cannot provide on its own. In the same vein, William Beaven from HappyRobot, a company with great experience in data management, pointed out that many organizations already have large volumes of information, although the challenge remains to connect that dispersed knowledge and turn it into useful solutions for the business.
For his part, Víctor Fontecha, representing NVIDIA, one of the main technology manufacturers that makes the existence of AI possible, summarized the characteristics that such data must meet to become a differential asset: "It has to be unique, validated, and alive, that it can be enriched as your company evolves," he indicated.
As an example of this strategy, Miret explained that Álex, the artificial intelligence legal assistant from Legálitas already used by one and a half million Spaniards, combines current legislation with more than five million real legal inquiries handled by Legálitas lawyers, allowing the transfer of not only legal knowledge to artificial intelligence but also the practical experience accumulated over the years.
AI needs context and human supervision
Experts agreed that generalist models are effective for consulting information or understanding concepts, but they find limitations when they must analyze specific situations or help make decisions.
As Miret explained, the difficulty arises when it is necessary to interpret particular circumstances and apply the regulations to a specific case. In Fontecha's words, the difference is between "knowing" and "knowing how to do," as organizations need to incorporate their own processes, criteria, and knowledge to generate real value.
In this context, the speakers argued that human supervision will remain essential. Fontecha pointed out that the intervention of professionals is especially necessary in situations with economic, regulatory, or reputational impact, while Miret indicated that professional support continues to be key when the client must act or make more complex decisions.
Along these lines, Beaven explained that, although a large part of the interactions can already be resolved automatically, there must always be the possibility to escalate those cases that require context or human judgment.
Trust and quality, keys to the future of AI
The panel also addressed one of the major current challenges: generating trust in the use of artificial intelligence. The speakers agreed that systems will continue to improve thanks to processes of supervision and continuous learning. In Alex's case, lawyers periodically review generated responses to identify errors and reinforce the quality of the recommendations offered to users.
Looking to the future, Josep Miret pointed to a progressive reduction of frictions between clients, professionals, and technology, while from HappyRobot, an advance towards AI agents capable of collaborating with each other to solve increasingly complex processes is anticipated. For his part, Fontecha from NVIDIA highlighted the impact that these technologies are already having in areas such as science and medicine, accelerating discoveries and research.
In conclusion, the experts agreed that companies that manage to combine artificial intelligence, their own data, accumulated experience, and human judgment will be the ones that succeed in differentiating themselves in a market where technology will cease to be the decisive factor to become a common resource.
Legálitas at the Global Legaltech Day
This round table is part of the activities scheduled within the framework of the Global Legaltech Hub Day 2026, an international initiative that has brought together during three days in Madrid some of the main references from the legal and technological fields.
Legálitas also participated in the round table 'The citizen at the center of access to justice. Exploring how technology is making legal services more accessible, transparent, and people-centered' focused on analyzing how innovation is transforming access to justice and bringing legal services closer to citizens.
Among the speakers was Josep Miret, CEO of Álex, alongside Asís Pardo, co-founder and CEO of TUIO, and Álvaro Bourkaib, lawyer at Cuatrecasas. The session will be moderated by Albert Ferré, CEO and vice president of Global Legaltech Hub.
During the meeting, it was discussed how technology is placing the citizen at the center of the legal ecosystem, bringing justice closer to people. In this context, the role of tools like Álex was analyzed, which allows for online legal consultations for free, immediate, and in real-time, helping people resolve their doubts and make decisions with greater certainty.