IMC Toys transforms a little house into Lumi’s home, an interactive pet with more than 100 sounds, minigames and surprises to discover
There is something magical in seeing how a character stops being a figure to become a companion for adventures. IMC Toys presents Lummiville, a new interactive pet that, by placing Lumi’s figure in its home, comes to life before children’s eyes through a surprising holographic effect.
Designed for boys and girls aged 6 to 8 years, Lummiville turns a small house into the home of a very special pet. Lumi appears, moves, expresses its emotions and responds to the care it receives, combining the surprise of technology with the closeness of physical play and imagination.
Lumi comes to life… and needs a friend
The adventure doesn’t end when you see it appear. Lumi has its own personality, emotions and needs: you have to feed it, help it rest, play with it and accompany it in its day-to-day life. Every gesture opens up an opportunity to discover something new about this little companion.
More than 100 interactions to keep discovering
With more than 100 sounds and interactions, Lumi reacts to children’s actions, expresses how it feels and celebrates their achievements. If it needs something, it lets its little caregivers know so they can discover how to help it. This way, what begins with the surprise of seeing it come to life becomes a continuous play experience, with routines, stories and discoveries.
A house full of adventures
Lumi’s world has four rooms —bedroom, bathroom, living room and kitchen—, each with activities and minigames. As they play, children complete tasks, win trophies and unlock six special events that add new surprises to the experience.
"We wanted to create an experience capable of surprising from the very first moment. Seeing how Lumi comes to life awakens curiosity, but what’s really special is everything that comes after: taking care of it, playing with it and discovering its personality," says Olga Comes, Marketing Manager Iberia of IMC Toys.