Banco Santander and Moeve have decided to suspend their advertising campaigns on TikTok after it became known that advertisements from major Spanish companies appear alongside content of child sexual abuse disseminated on the platform. Both companies condition the resumption of their advertising on the social network offering guarantees regarding the removal of this material and preventing their brands from being shown again associated with it.
After journalistic investigation revealed the presence of advertising from major companies alongside content related to child sexual abuse, Santander and Moeve are the first companies that have announced commercial measures as a result of these revelations.
Santander has also stopped the publication of new content on its TikTok account, where it gathers around 217,000 followers. Its latest video was published this Thursday, before the decision to interrupt activity became known.
Advertisements from major brands alongside child sexual abuse content
This withdrawal of the advertisements has occurred only four days after the results of an investigation that documents the circulation of child sexual abuse material on TikTok and the activity of users who request, exchange, or openly promote it became known.
During 35 days of monitoring, between September and October, the researchers located 1,183 videos and images of explicit child sexual content that accumulated 48 million views. They also identified thousands of profiles and comments related to searching for, disseminating, or exchanging this material.
This investigation also revealed shortcomings in the platform’s response to complaints. Of the 50 pieces of content reported to TikTok by the researchers, only 10% had been removed, while an important part of the accounts detected continued to be active at the end of the analyzed period.
A new investigation has identified 21 advertisements from well-known brands in just two hours, interspersed with posts from accounts linked to child sexual abuse or with videos of minors that received comments of sexual harassment. Among the companies whose advertising appeared in these spaces are Santander, Samsung, Colgate, Starbucks, and Eroski.
For example, an advertisement for mobile phone financing from Santander appeared immediately after a post from an account that allegedly marketed child sexual abuse material.
The Prosecutor’s Office investigates and the Government studies the suspension of TikTok
The state attorney general, Teresa Peramato, ordered this Wednesday to investigate the dissemination of sexual content involving minors on TikTok, after the results of the journalistic investigation became known.
The proceedings have been assigned to the attorney of the Coordinating Chamber against Computer-Related Crime, Elvira Tejada, with the aim of examining the possible commission of crimes related to child sexual abuse and the corruption of minors.
For its part, the Ministry of Youth and Childhood, headed by Sira Rego, has requested the intervention of the Spanish Data Protection Agency (AEPD) to study urgent measures against the platform.
Among the possibilities considered is the application of Article 66.1 of the General Data Protection Regulation (GDPR), which allows a national authority to adopt provisional measures in exceptional circumstances and for reasons of urgency, with a maximum duration of three months.
Thus, a door is opened to temporary restrictions on certain processing of personal data, which could affect the operation of TikTok in Spain. The Government has warned that it will resort to the legal tools available if the company does not act to prevent the circulation of this material.
TikTok defends its detection systems and promises to collaborate with the authorities
In light of the revelations, TikTok has defended that it has technological tools and specialized teams to locate and remove content related to child sexual exploitation.
A spokesperson for the company assured this Wednesday that the platform uses "advanced detection technologies" and has staff dedicated specifically to the safety of minors.
The company acknowledged that those who disseminate this content constantly modify their methods to evade controls and said it will continue improving its protection mechanisms.
It also stated its willingness to collaborate with the Spanish Data Protection Agency and the other competent authorities in the actions that are undertaken.