Shein Global Holdings, the well-known giant of 'fast fashion', estimates to raise between 13.328 and 13.860 million Hong Kong dollars (1.455 and 1.513 million euros) with its initial public offering to debut on the Hong Kong Stock Exchange on September 1.
According to what it has communicated to the Hong Kong Stock Exchange, the platform of Chinese origin and based in Singapore has launched this Monday the subscription period for shares corresponding to its stock market debut, in which it will bring to market nearly 280 million shares with a price range of between 47.6 and 49.5 Hong Kong dollars.
According to the prospectus of the operation, the placement contemplates the sale in Hong Kong of nearly 28 million Class B shares of the company, equivalent to approximately 10% of the initial volume offered, while the international part adds around 252 million Class B shares, that is, close to 90% of the total.
The final price of the placement will be made public on August 31, one day before the debut of Shein's shares on the Hong Kong market.
With these figures, Shein's market capitalization would be around 27 billion dollars (23.122 billion euros), well below the peak close to 100 billion dollars (85.636 billion euros) that it reached in 2022.
At the beginning of July, Chinese regulators authorized the fashion group's request to list in Hong Kong, thus unlocking an operation that had been in preparation for years, after its previous attempts to debut in New York and London failed due to political opposition and scrutiny over its supply chain in China.
Although Shein's notoriety skyrocketed during the pandemic, when confined consumers were attracted by its low prices and intense advertising investment, the group's valuation has been pressured by the imposition of tariffs in the United States and by the elimination of tax exemptions that allowed it to evade import fees on shipments to the United States or the European Union.
Shein recorded losses of 99 million dollars (85 million euros) in the first three months of 2026, while it reached a turnover of 9.052 million dollars (7.752 million euros) in the first quarter of 2026, an increase of 1.1% compared to the same period of the previous year.