The French hotel group Accor, through its high-end brand Sofitel, and the listed Moroccan tour operator RISMA have celebrated the official reopening of "Sofitel Essaouira Beach & Spa", a hotel with 119 rooms and suites that resumes operations on the Atlantic coast of Morocco after a thorough renovation.
With this reopening, both companies consolidate their presence in the luxury segment of the Moroccan market and have already marked a second investment phase for the end of 2027, when the full renovation of the spa area and the beach restaurant is scheduled, according to what they have reported in a joint note.
The establishment, located on the front line of the Atlantic Ocean and very close to the medina of Essaouira, has a third of its rooms with direct views of the sea and organizes its dining offering in four distinct spaces, "Rivages", "L'Oasis", "Côté Plage" and "Orson's Club", designed both for leisure tourists and for corporate and events audiences (MICE).
In operational terms, the hotel maintains a staff of more than 100 professionals, of whom 85% are from the area and nearly 40% are women, and works with supply agreements with producers and cooperatives in the region.
The return to activity of the complex coincides with the resumption, on October 28, of Royal Air Maroc's direct route between Casablanca and Essaouira, which improves the connectivity of the destination and adds to the international flights that already exist from twelve European cities, including Madrid, Barcelona and Seville.