Victoria, the Spanish firm specialized in bridal, cocktail, and godmother fashion, created by Vicky Martín Berrocal and integrated into the Scalpers group, has begun its arrival in Latin America, specifically in Colombia and Peru, partnering with Malva, according to a statement.
The move is part of the brand's international expansion plan, which has closed a strategic alliance with Malva, the luxury department store and reference multi-brand platform in the area. Thanks to this agreement, the collections of the firm will be available in Colombia both through its ecommerce channel and in its physical store at the El Retiro shopping center in Bogotá, while in Peru they will be sold in its establishment at the Jockey Plaza shopping center in Lima.
"The arrival in Latin America marks a turning point in the history of Victoria. For some time, we felt the affection and interest of the Latin American public for our designs. Doing it hand in hand with Malva, which shares our vision of luxury, design, and excellence in detail, is the best guarantee to connect authentically with the market in Colombia and Peru," assured the founder and creative director of the firm, Vicky Martín Berrocal.
With its entry into Colombia and Peru, Victoria strengthens its presence in a region where the demand for author fashion with a Spanish seal and high-quality standards is growing.
This boost in Latin America adds to the development that the brand has been undertaking in other markets. Currently, it has six own stores and more than 90 points of sale in Spain, and it also operates in countries such as Italy, the United Kingdom, Mexico, Venezuela, Libya, and Qatar.