World2Meet (W2M) attends for the second consecutive year the Antalya Tourism Fair (ATF), which takes place from October 26 to 28 at the ANFA Expo Center in Antalya (Turkey), consolidating the country as one of its key markets for boosting Bed Bank activity.
According to a statement, its Bed Bank experiences in 2026 an increase of 35% in Turkey compared to the same period of the previous year, a progress supported by a global distribution network operating in 175 source markets.
Looking to 2027, forecasts remain favorable, as at this moment W2M records an increase close to 30%, along with a growth of over 13% in the average daily rate (ADR).
The proposal of W2M in Turkey, supported by a local team made up of more than 20 professionals with extensive experience in the destination, covers the main vacation spots in the country, including Antalya, Belek, Side, Alanya, and the Aegean coast, in addition to Istanbul, where it has urban product.
Meeting with more than 150 professionals in the sector
In the context of ATF, W2M will hold tomorrow, Tuesday, a meeting with more than 150 hoteliers, representatives of the sector, and other market agents in order to share perspectives on the evolution of tourism in Turkey.
This presence at the fair marks the start of the international agenda of the tourism group for this autumn, which will continue a few weeks later at the World Travel Market London, from November 3 to 5, 2026.