The Asturian company promotes the "with" movement, an invitation to enjoy the food that accompanies the launch of its e-commerce and a forecast of 20% growth in 2026
La Newyorkina faces a new stage of growth from Asturias, with more production capacity, new markets, and a renewed brand experience. The artisanal granola company launches e-commerce and communication strategy in a year in which it expects to bill 4.1 million euros, 20% more than in 2025.
This evolution is supported by the growth of its consolidated markets and its international expansion. As Pelayo Pérez, CEO of La Newyorkina, explains, the company expects to increase its production by approximately 27.5% compared to the previous year, reaching an average close to four tons daily.
The growth will also be reflected in the expansion of its offices and facilities in Olloniego and in the strengthening of its workforce, which is expected to reach 37 people by the end of the year.
Under the concept "Granola with a lot of with", La Newyorkina presents the "with" movement: an invitation to enjoy food, adding flavor, ingredients, and shared moments. The English word with —"con"— guides an identity that encourages going all in and finding pleasure in the everyday.
From breakfast to snacks, whether with time or in a hurry, alone or in company, the movement invites enjoying every moment. This vision shapes a new verbal and visual identity that is more spontaneous and close.
Its new e-commerce, custom-developed on Shopify, translates this universe into the digital environment. The platform brings together its catalog of granolas, packs, and bars, facilitates direct purchasing, and brings recipes, the team, and the brand's philosophy closer to its community.
With commercial presence in 24 countries, La Newyorkina combines the opening of new destinations with the strengthening of its current markets. In America, it consolidates its presence in Mexico and advances in Latin America, where it plans to incorporate two new countries in 2027. In Europe, it strengthens relationships with its customers in Italy and incorporates Sweden as a new market.
Professional fairs support this expansion. Their participation in Gulfood 2026 has allowed them to strengthen the relationship with their partners in the Middle East, where their Halal certification helps meet the food requirements of these markets. Likewise, the company has participated in Alimentaria 2026 to promote the opening of new destinations through meetings with their business partners.
Innovation accompanies this growth with Pistachio on the Chocolate Rocks, a new pistachio and chocolate granola that reinforces their commitment to adding flavor and enjoyment.
With Asturias as the center of its activity, La Newyorkina continues to expand its capacity and international presence to bring its granola and the "with" movement to more homes.
More information: www.newyorkina.com