The percentage of Spaniards who plan to take advantage of next Black Friday stands at 76%, two points lower than that recorded in 2025. In addition, the estimated average outlay drops to 196 euros per person, compared with the 219 euros from last year, according to a survey carried out by the Organization of Consumers and Users (OCU).
The survey participants point to widespread price increases and a tighter economic situation as the reasons that curb consumption in this campaign. The average budget is also below the 201 euros reached in 2024, although 16% of those who plan to buy calculate that they will spend more than 500 euros.
As for the most in-demand products, fashion is again back in first position: 58% of consumers say they will buy clothing, footwear, or accessories, one point less than in the previous year. Next comes electronics, which loses five points to 39%, while small appliances gain ground and rise four points to 23%.
Among the other categories, home items, furniture and decoration stand out, as well as toys, with 14% in both cases, and sports equipment, with 12%. By gender, men say they will spend more, especially on electronics and sports equipment, while women concentrate their purchases to a greater extent on fashion and home products.
The online channel continues to be the preferred option: 58% of those surveyed will make their purchases online, compared with approximately one in every five who will give priority to physical stores. In addition, six out of every ten shoppers will take advantage of these dates to bring forward part of their Christmas shopping.
The study also records a drop in impulsive behavior: 36% of consumers acknowledge this type of behavior, compared with 42% in 2025. Even so, 20% admit to having bought products they did not need, 18% bought items they had initially not planned to buy, and 15% ended up spending more than they had planned.
According to the OCU, the assessment of the deals continues to be very critical, since seven out of every ten respondents consider that some stores increase prices in the weeks before Black Friday in order to apply discounts afterward that barely amount to a real reduction.
Despite these reservations, two out of every three participants believe it is still interesting to join the campaign for the potential savings. Those who purchased last year calculate that they achieved an average saving of 123 euros, around 31% of the initial price of the products bought.
Given this scenario, the OCU advises exercising extreme caution regarding supposed bargains and to follow the evolution of prices to check whether the discounts truly represent a saving opportunity.
The organization reminds that checks carried out in previous editions show that discounts are rarely calculated on the lowest price of the previous 30 days, as set out in the regulations. For this reason, it will once again monitor 14,000 prices of electronics and home appliances products, and invites consumers to report any possible irregularities on social media using the hashtag "#timofertasBF" so that they can be passed on to consumer authorities.