Leaders and senior executives of the global tourism industry, with the presence of companies such as Grupo Piñero, Louvre Hotels Group, Rail Europe, WeRoad, or Minor Hotels, will meet from October 6 to 8 in Seville at the TIS - Tourism Innovation Summit 2026.
The event will focus the debate on the urgency of evolving from a model based on simple volume increase to strategies oriented towards added value, profitability, and sustainable impact on destinations, in a context marked by rising cost pressures, talent shortages, and the accelerated adoption of new technologies.
The call, which aims to gather more than 8,000 professionals and around 400 international speakers at the FIBES venue, will study how companies must redesign their management roadmaps to strengthen their resilience.
Executives from the sector such as Beatriz Miguel, CEO of Ilunion Hotels, and Cristina Cabañas, president of Guitart Hotels, will discuss the role of public-private collaboration to boost the competitiveness of tourism companies through sustainability.
On her part, the global CEO of Grupo Piñero, Encarna Piñero, will share her strategies for regenerative management, business diversification, and digital repositioning, factors that have allowed the family group to achieve record revenue figures in Spain and the Caribbean.
The containment of operational costs and the difficulty in attracting talent will be configured as another of the major axes of analysis of the forum.
Representatives of chains such as Vila Galé, Wyndham, Petit Palace Hotels, and Minor Hotels will debate the current formulas for gaining scale and improving operational margins, analyzing options that range from franchises and acquisition operations to process optimization through the application of emerging technologies such as artificial intelligence.
Finally, the field of tourism distribution will examine the evolution of the market in the face of geopolitical volatility and the new demands of travelers.
Executives from platforms such as Rail Europe, Evaneos, WeRoad, Thalasseo, or Stayforlong will present the advantages of product specialization and focusing on market niches to build strong brands, capable of competing against large global aggregators.