The arrival of Formula 1 in Madrid already has a direct effect on the wallet of those who need accommodation in the capital. Sleeping in a hotel during the Grand Prix weekend costs on average 485 euros per day, a 69.6% more than on the same dates last year.
The comparison allows measuring the pressure that the event is exerting on the Madrid hotel market. In the equivalent period of 2025, the average daily rate was 286 euros, according to data from the hotel commerce platform SiteMinder. That is 199 euros more per night from one year to another.
The data corresponds to the period between September 10 and 13 and comes from an analysis conducted on more than 13,000 reservations. Madrid is facing these days the return of the highest category of motorsport to the capital after 45 years.
Almost 200 euros more for each hotel night
The increase in rates makes accommodation one of the main added costs for those traveling to Madrid for the Grand Prix.
The average rate of 485 euros means paying 69.6% more than a year earlier, when it reached 286 euros. The increase is much higher than the general behavior of the Spanish hotel market expected for September.
The data published by SiteMinder for the whole of Spain pointed to an average rate of 248.9 euros during September, with a growth of 5.6% compared to 2025. The figure is not directly comparable to that corresponding to the Grand Prix (one covers the whole country and the entire month and the other Madrid for a few specific days), but it allows sizing the exceptional pressure on prices coinciding with Formula 1.
The effect is not limited to price. The average stay associated with the event has increased by 7.5%, from the two days recorded last year to the 2.15 days currently.
Taking only the average rate and that duration as a reference, a stay of 2.15 days would amount to about 1,043 euros in accommodation. This is an indicative calculation based on the averages from SiteMinder, not the price of a specific reservation.
Reservations made four months in advance
The pressure of Formula 1 on hotels began long before the single-seaters arrived at the new circuit in Madrid. The average advance of reservations reaches 130 days, compared to the 90 days recorded in the same period of 2025. That is, travelers have booked their accommodation with 40 days more margin, an increase of 44.8%.
The figure shows to what extent attendees have tried to secure accommodation in advance due to the expectation of high demand. Those who have waited until the dates immediately before the Grand Prix face, therefore, a market conditioned by months of advance bookings.
The origin of the guests has also changed. According to SiteMinder, the weight of international tourism has grown by 19% compared to the same dates last year.
The arrival of foreign fans is especially relevant to measure the economic impact of the Grand Prix because it incorporates spending from outside Madrid and increases competition for available hotel rooms.
Prices are growing much faster than the nights booked
There is another piece of data that helps explain what is happening in Madrid hotels: rates are advancing much faster than the volume of nights contracted. While the average daily price increases by 69.6%, the total number of nights booked grows by 3.5% year-on-year, according to SiteMinder's analysis.
The difference suggests that a good part of the immediate economic effect of the Grand Prix on establishments is being transferred to prices, and not solely to a strong increase in the number of overnight stays.
The director of SiteMinder for Spain, Tamara Jiménez, believes that the return of Formula 1 is acting as a "true accelerator of tourist demand in the capital". The company argues that events of this magnitude allow for activating demand, anticipating purchasing decisions, and generating new revenue opportunities for hotels.
More than 80,000 attendees will arrive from outside Madrid
The hotel pressure coincides with the expected magnitude of the audience for the first Grand Prix at the new Madrid circuit. A report prepared by PwC estimates that more than 80,000 attendees will come from outside the Community of Madrid and around 45,000 will arrive from other countries.
The same study estimates an economic impact of 467 million euros, nearly 8,850 jobs, and a revenue close to 83 million euros in taxes and social contributions linked to the celebration of the event.
They are estimates of economic impact and do not fully equate to new wealth generated in Madrid. Part of the spending by residents may substitute consumption that would have taken place in other establishments or activities. The effect most directly attributable to the arrival of the Grand Prix comes especially from the money spent by visitors arriving from other communities and from abroad.
For hotels, however, the first effect can already be measured: 485 euros of average daily rate and almost 200 euros more per night than on the same dates in 2025.