The race to lead the Frente Amplio in the general elections on November 29 is being resolved against the clock and with several names that have gained prominence since the President of the Government, Pedro Sánchez, announced the electoral advance. The latest update of Poder Digital, an application developed by Vinces, adds another variable to that negotiation, what ability do the possible candidates have to connect with their communities and generate conversation on social networks?
The ranking places Irene Montero as the best positioned, second in the overall ranking with 88.6 points, followed among the analyzed names by Gabriel Rufián, fourth with 84 points. Lower down are Mónica García, eleventh with 75.7, and Pablo Bustinduy, sixteenth with 72.5.
The exception is precisely the name that has gained the most strength in recent hours to lead the Frente Amplio, Ada Colau. The former mayor of Barcelona does not appear in Poder Digital because she currently does not hold a public office included in the universe that the tool analyzes.
PODER DIGITAL:
Poder Digital is the application developed by Vinces that can be consulted in Demócrata and that measures the ability of political actors to connect with their communities and participate in the digital public conversation, beyond the number of followers accumulated by each one.
The index is expressed on a scale of 0 to 100 and uses the RIO formula —Regularity, Interactions, and Originality— to measure aspects such as recent activity, the impact of messages, and the response they generate among their communities.
Irene Montero leads the space
Montero arrives at the beginning of the pre-campaign positioned in second place in the entire ranking, with 88.6 points, only behind Pedro Sánchez. A position that coincides with a particularly active presence of the Podemos MEP in political debate and on social networks.
Housing has occupied a good part of her recent interventions. Montero has placed the housing crisis among the central issues with which Podemos wants to run in the elections and has linked the negotiation of a joint candidacy to the need to offer a response in this matter, along with the cost of living and other issues that the party wants to place in the campaign.
The electoral advance has also multiplied its prominence for another reason. Podemos proposes to hold open primaries on October 14 and 15 to decide the leadership of the unitary left situated to the left of the PSOE, a formula that Montero defends against a negotiation exclusively between the party leaderships. The proposal has not been adopted by the organizations that already make up the Frente Amplio, which prefer to resolve the leadership through an agreement among the participating forces.
The MEP usually maintains an active presence on social media. She often gives interviews on podcasts and recognized programs on platforms like TikTok and Instagram.
Rufián, fourth in Poder Digital and out (for now) of the Frente Amplio
The spokesperson for ERC, Gabriel Rufián, occupies the fourth position in the Poder Digital ranking, with 84 points, just 4.6 below Montero and ahead of leaders like Isabel Díaz Ayuso, Alberto Núñez Feijóo, or Yolanda Díaz.
The republican leader is a regular in the top positions of the ranking. His intense digital activity and the impact of his messages and parliamentary interventions allow him to maintain a position that transcends the institutional weight of his party.
His situation, however, is different from that of the leaders negotiating the Frente Amplio. ERC is currently not part of the coalition and it does not seem that Rufián will lead its list for the Presidency of the Government. The debate surrounding his figure revolves around his candidacy with ERC and the extent of cooperation between the different lefts during the campaign.
For this reason, his fourth position has significant relevance. One of the leaders with the greatest ability to generate conversation is outside, at least for now, of the structure of the Frente Amplio, although Rufián has participated in recent months in the debate about greater collaboration between state leftist and sovereignist forces.
Mónica García falls in the betting
Just a few days ago, Mónica García appeared as one of the names with the most options to assume the electoral leadership of the Frente Amplio. Her position in Poder Digital further reinforced that profile: the Minister of Health occupies the number 11 position with 75.7 points.
Más Madrid publicly claimed her ability to assume the legacy of the coalition government. García herself had not ruled out that possibility, while the organizations of the new space urged to quickly resolve who would assume the electoral leadership.
But the situation has changed this Wednesday. Más Madrid has formally proposed to the rest of the organizations that Ada Colau be the one to run for the Presidency of the Government from Barcelona, within a candidacy that aims to present itself as coral and of a territorial nature.
This shifts the focus from García to Madrid, where her party wants to maintain the leadership of the candidacy.
Hoy vuelve a cobrar protagonismo la calle, que ha vuelto a empujarnos para aprobar en el Consejo de Ministros dos decretos para proteger a las familias y frenar la especulación.
— Mónica García (@Monica_Garcia_G) October 6, 2026
No queremos parches: queremos estabilidad en la vivienda para que nadie viva pendiente de una subida,… pic.twitter.com/dhcwgeKXVq
Bustinduy gains visibility
Further down appears Pablo Bustinduy, sixteenth with 72.5 points. The Minister of Social Rights, Consumption, and Agenda 2030 has gained exposure in recent weeks coinciding with one of the issues that have marked the end of the legislature: housing.
Bustinduy was part of the ministerial front of Sumar that defended the measures agreed with the PSOE and later brought to political debate the need to validate the housing decrees. His intervention during the crisis that ended with the rejection of the regulations in Congress has also contributed to his name appearing in conversations about the possible electoral profiles of the new space.
His position also offers a contrast with previous profiles. Bustinduy has less digital exposure than Montero or Rufián, but manages to enter among the twenty politicians with the highest score in Poder Digital, at a time when his public activity has particularly focused on housing and social rights.
Colau gains ground
For her part, Ada Colau has no score in Poder Digital since she has not held a public office included in the classification for years.
However, Colau has extraordinarily gained political ground in recent hours. The Catalan confirmed on Tuesday that she had been proposed to lead the Broad Front, although she avoided publicly accepting the offer and emphasized that the construction of the new space "is not about names".
She also called for a broad agreement among the different organizations and urged to avoid crossed vetoes.
One day later, the possibility has taken a step further. Más Madrid has officially proposed that Colau be the candidate for the Presidency of the Government and lead the list for Barcelona, within a confederal formula in which each organization retains weight in its territory. This leads one to think that, although it does not have a presence in this ranking, its notoriety on social media has skyrocketed in recent hours for those who are curious about the future of the united left candidacy.