The Best Western Hotels and Resorts (BWH) chain has communicated a new boost to the international expansion of Aiden, its boutique hotel brand, after reaching 58 operational establishments and accumulating more than 20 ongoing projects spread across different markets.
The group has strengthened its growth trajectory in 2026 with recent openings in urban environments in Velbert (Germany), Bangkok (Thailand), Sacramento, and Kansas City (United States).
The company's roadmap aims to respond to the growing demand for accommodations with a strong local personality, integrated at the same time into the global distribution network of BWH Hotels and its loyalty program Best Western Rewards.
In the coming months, the hotelier plans to reach new locations such as Denver, Tempe, and Toronto airport, the latter representing the brand's entry into Canada through the conversion of an old office building.
In addition, the company contemplates new openings starting in 2027 in strategic locations in North America and the Asia-Pacific region.
As part of this growth plan, the brand will continue to strengthen its artistic initiative "Art Welcomes You In," through which it commissions murals and permanent installations from local artists in order to incorporate the cultural heritage of the environment into the architecture of its hotels.