The digital agenda of European socialists has this legislature a marked priority in red: the so-called Digital Equity Act that the European Commission will present next week. The group has been pushing for years to move forward with an initiative that aims to correct the power imbalance between big tech companies and consumers. The goal is to combat unfair commercial practices that, according to their estimates, cost users close to 8 billion euros.
The reports the socialists are handling point to the fact that 97% of the most popular applications and websites contain "tricks" designed to manipulate users' decisions. Among them are deliberately long click paths, misleading language, or subscription processes that are disproportionately complex. These are mechanisms that make certain consumer decisions difficult, especially when they want to cancel a service or leave a platform.
The proposal would involve broadly banning the so-called dark patterns through an update to the directive on unfair commercial practices. This would be added to by a ban on so-called "digital subscription traps" and hidden automatic renewals. Lawmakers also argue that the text finally adopted by the College of Commissioners will guarantee consumers' right to have accessible and effective human assistance when resolving disputes or terminating contracts.
The brake on digital addiction mechanisms
The legislative intervention that the socialists are calling for is not limited to commercial practices. The data they are handling also point to the fact that one in four children and young people experiences addictive patterns of behavior as a result of interfaces designed to keep their attention. A concern the group also extends to adults, given the impact these mechanisms can have on their digital consumption habits.
The socialist coordinator on the Committee on Internal Market of the European Parliament, Laura Ballarín, argues that the future regulation will lock in security "by design and by default." This would imply obliging platforms to deactivate by default certain neuromarketing functions, such as the automatic playback of content, the infinite scrolling of the screen (infinite scroll), push notifications, streaks, or artificial rewards.

Another of the proposals involves introducing mandatory notices about screen time, accompanied by time limits in certain cases. Ballarín argues that protection against these mechanisms should not be limited to minors. "Adults also need seat belts, speed limits and airbags because the current product is unsafe", the MEP exemplifies.
Against hidden prices and price increases during purchase
The Socialist bid for the future law also extends to commercial practices related to price-setting. The group calls on the European Commission to intervene against constant changes in tariffs, hidden costs that appear during the checkout process, or disproportionate increases in certain cultural events and transportation services.
During its talks with the Community Executive to draw up the proposal, Ballarín has advocated total transparency and the prohibition of the so-called drip pricing. This practice consists of initially showing a lower price than the one the consumer must ultimately pay, with additional costs being added as the purchase process moves forward. The aim is for the final mandatory price to appear from the very first moment, without unexpected surcharges when you reach the checkout screen.
The Socialists also want to ban any increase in price once the purchase process has started, even after the product has been added to the basket. This measure would be accompanied by a limitation on dynamic prices based on demand in sectors such as transport, cultural events and live entertainment.
The group also intends to intervene regarding higher prices for services in situations of crisis and emergency, as well as on price-setting systems based on sensitive data from users. The objective is to prevent personal information or particular circumstances of each consumer from becoming a tool for increasing the cost of the same product or service.
Concert tickets, in the spotlight
One of the areas in which socialists want to introduce greater restrictions is ticket reselling. Their proposal involves prohibiting, at a community scale, the commercialization of seats above their original face value and establishing stricter controls on the use of bots to carry out mass purchases.
The initiative seeks to intervene in a market in which the combination of automated reselling, ticket scarcity, and price increases can end up making it harder for consumers to access certain events. Ballarín argues that sporting events and concerts “shouldn’t be just for the rich,” at a time when, in his view, “they are becoming a luxury”.
The MEP also extends this approach to services for vehicles for hire with a driver (VTC), for which she calls for greater guarantees against the personalization of tariffs. In this regard, she argues that the price “should cost the same regardless of your origin, your data, or the battery left in your mobile”.
The video games dilemma
The video game sector will also be part of the scope of the future regulation. Socialists want to prevent the European Commission from lowering the ambition of the initiative in areas such as the mechanisms of chance and the opacity that virtual currencies generate, which can end up concealing the real spending of players.
Among their proposals is the requirement that platforms display the prices of in-app purchases in real currency, rather than relying exclusively on virtual currencies that make it harder to know how much money is being spent. They also propose banning so-called loot boxes —reward boxes whose contents are unknown until the time of purchase— the mechanisms of pay to win, and other similar functions linked to gambling.

The group believes that these practices should not be addressed exclusively from the perspective of protecting minors. “Most players are not children, but adults,” they explain from the socialist camp, which calls for the future regulation to take into account the entire market.
Influencers will also have to be held accountable
The responsibility of platforms and digital operators would also extend to a group that still lacks specific harmonized regulation at European level: the influencers. Although some Member States, such as France, have already begun to intervene in this activity, the Socialists want Brussels to establish common obligations for the whole of the Union.
Featured story
What advertising must 'influencers' identify and what fines can they receive
3 minutes
The data they handle points to the fact that only 20% of content creators systematically state when a post has a commercial nature or is sponsored. In this situation, the group of Iratxe García calls for the future law to establish the obligation to identify sponsorships and to include the personal legal responsibility of the influencers when they promote illegal or fraudulent products. Ballarín, however, considers that obligations should not fall solely on those who publish the content. The MEP asks that the Commission also follow the trail of the companies that fund these campaigns. "You have to follow the money," she says. "Brands and agencies also have to be held accountable," she concludes from the European Parliament.
Personalization, another regulatory frontier
The latest of the major areas that the Socialists want to intervene in is that of the personalization of digital services. The group warns that certain systems may take advantage of users’ emotional vulnerabilities to guide their consumption decisions. Among the examples they point to are dating platforms and betting applications, which can use personal information to tailor their offers and incentives.
Given this scenario, they call on the European Commission to establish non-personalization as the default configuration for all digital services. The proposal would be completed by extending the restrictions on targeted advertising to all digital merchants, beyond the large platforms that are already subject to the obligations of the Digital Services Act (DSA).
The intention of the socialists is that the future Digital Equity Law not be limited to updating the obligations of the big tech companies, but rather extend protection guarantees to the entire digital market. An intervention that aims to cover—from the way prices are presented and subscriptions are contracted to recommendation mechanisms, advertising, and the commercialization of digital content.