Myka Greek Frozen Yogurt, the Spanish brand specializing in Greek yogurt ice cream, commemorates its third anniversary with a total of 43 points of sale in operation and more than 255 franchises subscribed internationally, as detailed by the company in a statement.
Since the inauguration of its first establishment in the heart of Madrid's 'golden mile', on José Ortega y Gasset street 44, the chain has undergone rapid expansion, taking its gastronomic proposal to some of the most demanding and dynamic markets both inside and outside of Spain.
In this three-year period, the Spanish brand has managed to establish itself in such representative enclaves as New York, Paris, Mexico City, and Lisbon, driven by an easily recognizable visual identity, meticulously designed premises, a differentiated customer experience, and a firm commitment to innovation.
The company anticipates that it already has several strategic openings planned for the coming months, which will serve to further strengthen its international presence. Among the new planned destinations are Hong Kong, London, La Jolla (California), Rockefeller Center (New York), Costa Rica, Brazil, and Madrid's Fuencarral street, in addition to new locations in cities where the brand already has a consolidated presence.
These upcoming inaugurations are part of its growth roadmap in key markets in North America, Europe, Asia, and Latin America, with the goal of consolidating itself as a global reference brand, maintaining its focus on quality, innovation, and a clearly differential brand experience.