Santiago Abascal is the Spanish politician with the most influence on social networks. This is confirmed by the ranking of Poder Digital, the application developed by Vinces, updated this Thursday, which collects and organizes public information about the digital activity of public representatives.
The application, developed by Vinces, which you can consult at DEMÓCRATA, measures the real capacity, the digital power, of a political actor to connect with voters and lead the public conversation on X, Instagram, and LinkedIn, expressed on a scale from 0 to 100. The index is obtained by applying the RIO formula (Regularity, Interactions, and Originality), which weighs key aspects of their digital presence: the size and quality of their audience, the impact of their messages, and recent activity.
According to the latest update, the leader of Vox manages to dethrone the president of the Government, Pedro Sánchez, who had been number one for months. But the president of the Government not only loses the leadership but also falls to third place, behind the MEP from Se Acabó La Fiesta, Alvise Pérez.
In fourth place, the king Felipe VI remains, managing to stay in the upper table of the ranking for another week. The head of State achieves the same score as the president of the Government, and it is expected that if Sánchez's decline continues, the monarch will eventually surpass him.
Behind this drop in Poder Digital of the leader of the Executive, there is an evident reason: the silence he has maintained on social networks during this month. On the president's personal accounts, the last Instagram post is from August 1, the last video on TikTok dates back to August 9, and the most recent tweet is from August 18.
The hiatus is particularly significant due to the number of political events that have accumulated during those days. The most relevant, the migration crisis in Ceuta, which Abascal and Alvise have indeed managed to capitalize on.
Lorca, books, and playlist
Sánchez has not published a tweet in eight days, with the anniversary of the assassination of the poet Federico García Lorca being the reason for his last intervention on X. The absence of content contrasts with the president's usual activity on this social network, where he used to post daily or at most with a 48-hour hiatus.
"They killed Federico when the light was appearing. The firing squad did not dare to look him in the face."
— Pedro Sánchez (@sanchezcastejon) August 18, 2026
Today, 90 years have passed since the assassination of Federico García Lorca.
His voice was silenced by violence, but his verses remain alive.
Memory and justice.
On the other hand, the only interactions recorded on his account since August 18 are two retweets to the Moncloa account announcing the celebration of the Security Council and the celebration of the first Council of Ministers after the summer break.
On Instagram, the most recent post on his personal account is a reel in which he shares his Playlist for the summer. A publication that was heavily criticized, as it occurred just two days after the massive entry of migrants in Ceuta that has triggered the most important political crisis of the year so far.
On TikTok, the situation is similar. The last post is a video in which he shares his readings for these weeks. Again, the comments were filled with replies regarding the absence of statements about Ceuta.
The networks as a political battleground
The digital strength of our representatives consolidates an already established trend: politics is not only measured in institutions, but also in the ability to constantly occupy digital space.
Activity on networks has become a tool for visibility, influence, and positioning. Therefore, the Digital Power ranking not only reflects volume but also the growing importance of a format that today is understood as another arm of institutional activity.
You can download Poder Digital for Android here. Also available for Apple