A little over a month before the elections on the 29N, the more than 5,000 public officials, associations, and economic and social leaders that appear in Poder Digital stop being just observed. From today, they can be observed. The application incorporates profile verification: any person or organization included in the ranking can claim their profile as their own and, once validated, access a private area with the analysis of their digital presence.
Poder Digital is the application developed by Vinces, a public affairs consultancy specialized in technology and data, which collects and organizes public information about the digital activity of political representatives and displays it through transparent and objective rankings. The application that you can consult in DEMÓCRATA measures the real capacity, the digital power, of a political actor to connect with voters and lead the public conversation on X, Instagram, LinkedIn, and TikTok, expressed on a scale from 0 to 100.
What changes
Until now, each profile only saw its position in the ranking. With verification, it sees what is behind it: how that position evolves, which lever of the RIO formula (regularity, interactions, originality) supports it and which holds it back, how the audience receives its messages, and what topics it talks about. It also receives concrete recommendations to rise in the ranking and can compare itself with any other profile, network by network.

The public profile incorporates a verified badge and its holder can review and update part of the information.
How to verify the profile
In the app menu or in DEMÓCRATA, the option "Verify my profile" guides the process in six steps: confirm the email (the institutional one speeds up validation), choose the profile, provide data that allows verifying the identity, and send the request. The Poder Digital team notifies by email once validated. The offices that manage multiple profiles can verify them all from the same screen.

The novelty responds to a real demand: since the launch, more than fifty entities have contacted the public affairs consultancy and DEMÓCRATA to correct or complete their profile. The verification turns that interest into a direct channel.