Iberdrola has closed a collaboration agreement with Civitatis within its loyalty program "My Iberdrola". Thanks to this alliance, users enrolled in the plan will be able to book activities from the platform of guided tours and excursions around the world at the best available price and, in addition, obtain an extra bonus redeemable for any of the products and services included in the program, the company has reported.
The program "My Iberdrola", completely free and open to any customer of the electric company, rewards loyalty with savings, discounts, and exclusive promotions that are constantly updated through agreements with companies from numerous sectors, such as technology, supermarkets, leisure, home, hotels, sports, catering, or fashion.
Likewise, the plan offers access to special experiences, including tickets for concerts, museums, and sports events both national and international.
Civitatis, which has accumulated more than five million verified ratings from travelers around the globe, has established itself as one of the reference platforms for booking activities at the destination with guarantees of trust and security.
The "chief B2B Sales Officer of Civitatis, Verónica de Iscar, emphasized that collaborating with Iberdrola, "represents a very relevant step" for the platform, as the agreement allows for further expanding its reach and bringing its experiences closer to new audiences, "strengthening its commitment to strategic alliances that integrate travel into people's daily lives".
For her part, María Sampedro, head of "My Iberdrola", valued that the electric company's loyalty program seeks to include more and more benefits to reward the trust that its customers place in the company.
"With this new agreement, we add a new advantage in the leisure and travel category hand in hand with the leading company in the online distribution of guided tours, excursions, and activities in Spanish around the world," she said.