The Lufthansa Group has this Friday appointed Clemens Strauss as the top person responsible for its loyalty and marketing area, a recently created position, the company said in a statement.
From this new role, Strauss will take on the definition of the strategy and the drive of the group’s loyalty ecosystem, which includes the strategic direction of the Miles & More program.
The executive will also have under his command the brand communication of the Lufthansa Group, the campaigns and marketing standards among the various airlines in the group, in addition to the strategic management of the alliance network.
"By combining loyalty and marketing, the Lufthansa Group intends to continue developing its loyalty and customer acquisition activities across the Group, align them more closely, and create a more integrated approach," the German 'holding' has said.
Clemens Strauss has been part of Lufthansa since 2014. Throughout his internal career, he has held, among other positions, the general management of the company's digital marketing unit, Oscar Bravo. More recently, he held the position of Head of Customer Experience, Product and Marketing at Eurowings, based in Cologne (Germany).