Fruit Attraction 2026 has celebrated its eighteenth edition at Ifema Madrid with the attendance of 128,364 professionals from 170 countries, which represents a 6% increase compared to the previous event, in addition to expanding its international reach with visitors from 18 new markets compared to 2025.
According to what Ifema Madrid detailed in a statement, 45% of the visitors were international, with a notable presence of European professionals arriving from Italy, France, the Netherlands, Portugal, the United Kingdom, and Germany, as well as from countries like Chile, Peru, South Africa, and Brazil.
In the national context, the main communities of origin of the attendees were Andalusia, the Valencian Community, Murcia, and Catalonia, which concentrated a good part of the flow of professionals from the horticultural sector present at the fair.
The exhibition area brought together 2,588 companies from 79 countries, spread over 162,000 square meters. These figures represent a 4% advance in business participation and a 23% increase in international representation compared to the previous edition.
The International Buyers Program, driven together with the Ministry of Agriculture, Fisheries and Food, ICEX, and FEPEX, gathered 600 major buyers, responsible for purchases from retail, importers, and wholesalers from 62 countries. China and the United Arab Emirates also participated as invited importing countries.
Technical sessions, congresses, and innovation
The program of technical sessions and congresses, along with Factoría Chef, brought together more than 3,337 attendees in 107 sessions, in which 221 speakers participated to address trends in innovation, sustainability, logistics, and horticultural technology.
On the eve of the fair, the Avocado Congress was also held, with 645 attendees, and the Potato Symposium, with 273 participants. The potato was the main product of this edition, with a specific meeting dedicated to innovation and growth possibilities in this segment.
For its part, the Innovation Hub Awards recognized products and services from the sector among 45 candidates and nine finalists. Unica won the "Fresh Produce" award; Polyfly, the "F&V Industry" award, and Aimplas, the "Sustainability and Commitment Actions" award.
The fair also presented the Best Stand Awards, in collaboration with WAH. Veganic received recognition in Sustainability; Cultivar, in Best Design, and Cuna de Platero, for the Most Original space.
The awards for Favorite Stand of the Public, chosen from more than 2,700 votes, went to Pink Lady, in "Fresh Produce"; Sohiscert, in "Auxiliary Industry"; MSC, in "Fresh Food Logistics", and Trixia, in "Innova & Tech".
Economic impact and solidarity in Madrid
The celebration of Fruit Attraction generated an estimated economic impact in Madrid of 419 million euros, 3% more than in 2025, and contributed to the maintenance of 3,106 jobs in the region.
In addition, the collection of fruits and vegetables for the Food Bank of Madrid reached 55,275 kilos, 3.5% more than in the previous edition, reinforcing the solidarity component of the event.
The fair had the support of the Ministry of Agriculture, Fisheries and Food and its inauguration was presided over by Minister Luis Planas. The next edition of Fruit Attraction will be held from October 5 to 7, 2027 at the Ifema Madrid fairgrounds.