Shein Global Holdings, the giant of 'fast fashion', has opted to postpone its debut on the Hong Kong Stock Exchange until September 1. With this operation, the platform of Chinese origin and based in Singapore expects to culminate a long process of several years to go public, after its failed attempts to debut on Wall Street and London.
According to the newspaper "South China Morning Post", which cites sources familiar with the process, Shein's initial idea was to start trading on the Hong Kong Stock Exchange at the end of August. However, the company has decided to move the date of its debut to September 1 due to a slight delay in the arrival of orders from investors interested in its initial public offering (IPO).
In this context, the company expects to begin the pricing process for the operation next Monday, August 24. However, the same sources emphasize that discussions for the IPO remain open, so aspects such as the volume of the offering, the final valuation, and the definitive timeline could be modified.
In an initial scenario, Shein aimed for a minimum valuation of 30 billion dollars (25.68 billion euros). Now, forecasts indicate that it will be below that figure, in a range between 26 billion and 27 billion dollars (22.255 billion and 23.111 billion euros). This represents a significant adjustment from the maximum value close to 100 billion dollars (85.597 billion euros) that it reached in 2022.
Chinese regulators gave their approval at the beginning of July to the fashion group's request to list in Hong Kong, thus unlocking an operation that had been in preparation for more than four years. Previous plans to list in New York and London were shelved due to opposition from policymakers and intense scrutiny over its supply chain in China.
Although Shein's popularity skyrocketed during the pandemic, when confined consumers were attracted by its low prices and aggressive advertising investment, the group's valuation has been pressured by the imposition of tariffs in the United States and the end of tax exemptions that allowed it to evade import duties on shipments to the United States and the European Union.
Shein recorded losses of 99 million dollars (85 million euros) in the first three months of 2026, according to the company itself revealed in the draft of the brochure presented for its upcoming stock market debut, a document in which it does not specify either the definitive date or the exact size of the operation.