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Attention, emotions, memory, and sensory stimuli today incorporate new variables to interpret consumer behavior and translate that knowledge into business decisions. Experts and executives from companies in Latin America will address these changes at the DYNAMIND Neuromarketing Summit 2026, a congress organized by the Universidad Espíritu Santo (UEES).
SAMBORONDÓN, Ecuador, September 2, 2026 /PRNewswire/ -- The observation of brain activity and other physiological responses has become a key source of data to understand how people react to products, brands, and content. The use of these metrics in marketing and business decision-making will be one of the central themes of the DYNAMIND Neuromarketing Summit 2026, the first international neuromarketing meeting driven by the Universidad Espíritu Santo (UEES), which will bring together specialists from all over Latin America.
Neuromarketing integrates neuroscience with consumer behavior analysis to study processes related to attention, emotions, and memory. Tools such as electroencephalography (EEG), eye tracking, and various physiological measurements allow for the evaluation of reactions to products, messages, and stimuli, as a complement to classic market research methods, including surveys, interviews, or focus groups.
The great challenge for organizations is to transform those findings into concrete actions. Identifying which elements capture attention, what favors recall, or what conditions the perception of a brand opens new possibilities when designing content, products, experiences, and commercial strategies. This approach is complemented by sensory stimuli, artificial intelligence, and advanced data analysis, which facilitate the detection of patterns and a deeper understanding of audiences.
Among the already confirmed speakers is Jeimmy Calderón Quintero, Head of Sales at TikTok for Aleph Group in Colombia, Ecuador, and Bolivia. Also participating from Peru will be Paula Fukuda, content strategist, founder of CREATOR FEST, and specialist in organic growth, who has trained more than 10,000 entrepreneurs; in addition to Paula Karam (Brazil), Head of Andean at LinkedIn. The program also includes the participation of a representative from Google.
DYNAMIND Neuromarketing Summit 2026 will take place on Wednesday, September 30, 2026, from 2:00 PM to 6:00 PM, Ecuador time, at the UEES Convention Center, located in Samborondón, Ecuador.
UEES will provide free virtual access, upon registration, for participants from Europe. For those who wish to attend online, the registration will be: https://form.jotform.com/262426611231043
The event agenda and more information are available at:
https://uees.edu.ec/congresoneuromarketingsummit/
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