The race towards the general elections on November 29 is also taking place on social media, where the main candidates for the Presidency of the Government compete to convey their proposals, mobilize their supporters, and gain visibility during the pre-campaign. In this area, Pedro Sánchez occupies the first position in the general ranking of Poder Digital, with 93.2 points, ahead of Santiago Abascal and Alberto Núñez Feijóo.
This is reported by Poder Digital, the application developed by Vinces, which analyzes the influence of political representatives on X, Instagram, and LinkedIn through an index from 0 to 100. The tool, available on DEMÓCRATA, allows comparing the ability of leaders to connect with their audiences and participate in public conversation.
The ranking places Sánchez seven points above Abascal and 15.5 ahead of Feijóo, while the distance between the leaders of Vox and PP reaches 8.5 points. These differences correspond to the digital influence index and do not represent vote estimates or forecasts about electoral results.
Pedro Sánchez maintains digital leadership with housing and early elections at the center of his messages
The President of the Government arrives at the pre-campaign with 93.2 points and the first position in the general ranking, in a week marked by his decision to advance the elections to November 29 and by the new approval of the housing decrees that had been rejected in Congress.
The housing has occupied a prominent place in its recent communication. Before the parliamentary vote on October 2, Sánchez published a message on Instagram in which he demanded the support of the groups for the measures of the Executive and framed the debate in terms of protection for tenants against the economic interests of the real estate sector.
After announcing the elections, the socialist leader has kept this issue among his main political arguments. In his appearance on October 6, he defended the recovery of the decrees and linked the electoral call with the lack of parliamentary support to push forward the housing measures. The intervention could also be followed through social networks and digital broadcasting platforms.
Santiago Abascal occupies the third position and focuses his messages on confrontation with the Government
The president of Vox is in the third position of the general ranking, with 86.2 points, seven less than Sánchez and 8.5 above Feijóo. His recent political activity has been marked by criticism of the Executive and by the debate over the guarantees of voting by mail in the elections of November 29.
A position that has also been expressed by Isabel Díaz Ayuso and that has provoked a controversy with the PSOE and within the PP itself. The socialists have demanded that Feijóo disavow those statements, while the popular party has opted to request additional guarantees from the Central Electoral Board.
This Friday, the leader of Vox has used his social networks to announce that he will not attend the military parade on October 12 in Madrid for the second consecutive year. Instead, he will travel to Ceuta and has refused to share the authorities' platform with the Government, which he has labeled as "mafioso".
El 12 de octubre no estaré en ninguna tribuna con un Gobierno mafioso que ha traicionado a España y que ha dejado parte de nuestro territorio nacional invadido. Estaré en Ceuta, con los españoles que defienden la frontera que Sánchez ha abandonado.
— Santiago Abascal 🇪🇸 (@Santi_ABASCAL) October 9, 2026
El 12 de octubre, con el…
Feijóo, seventh with 77.7 points, reinforces his communication about the 29N
Alberto Núñez Feijóo occupies the seventh position in the overall ranking with 77.7 points, behind his two main rivals in this comparison. The president of the PP has concentrated a good part of his recent interventions on the electoral advance, the criticisms of the Government's management, and the preparation of the campaign.
After Sánchez's announcement, Feijóo presented the elections as an opportunity for political change and placed among his arguments housing, security, and the corruption accusations against the Executive. During his visit to Ceuta, he also announced that the PP would request the Central Electoral Board additional measures to reinforce the guarantees of voting by mail.
The latest news of its electoral strategy arrived this Friday, when the PP confirmed that it accepts a face to face with Pedro Sánchez on November 16, in addition to other formats of television debate. The announcement incorporates a new issue into the party's communication during the pre-campaign.
Despite occupying a lower position than Sánchez and Abascal in Poder Digital, Feijóo remains among the ten most influential leaders in the ranking. The difference between their scores does not allow, by itself, to conclude that he publishes less, has fewer followers, or generates fewer interactions, since each of those variables would need to be analyzed separately.
In the coming weeks, the campaign will allow observing how their messages evolve and whether political events alter their respective positions in a ranking that, for now, is led by Pedro Sánchez.