Wyndham Hotels & Resorts has managed to add 14 operating hotels in the United States under its Dazzler Select by Wyndham brand, surpassing the barrier of a dozen properties just one year after its launch in this market.
The company explained in a statement that this rapid expansion is due to the interest of numerous independent hotel owners in joining an international network through a fixed monthly fee system and simplified operating requirements. This model allows them to connect to the group's distribution platforms and technological solutions without giving up the distinctive style of each accommodation.
Among the latest additions to the Dazzler Select catalog are Majestic Canyon Lodge (Williams, Arizona), Soap Lake Natural Spa & Resort (Soap Lake, Washington), Casey Key Resorts Mainland (Osprey, Florida), Moab Big Horn Lodge (Moab, Utah), Golden Gables Inn (North Conway, New Hampshire) and Kings House Motor Hotel (Flagstaff, Arizona). All of them join the brand's first hotel, Magic Moment Resort & Kids Club (Kissimmee, Florida).
The Dazzler Select concept requires establishments to maintain an average customer rating of at least 4.0, in addition to offering common amenities such as free Wi-Fi for Wyndham Rewards members, 24-hour water and coffee points, and basic breakfast included.
On the operational side, affiliated hotels benefit from Wyndham's global loyalty program, which already exceeds 126 million members, and from technological tools such as the artificial-intelligence-based customer service platform Wyndham Connect or the Wyndham AI Concierge service, aimed at automating reservations and answering queries.
David Wilner, Development director of Wyndham Hotels & Resorts, has emphasized that the brand aims to provide independent owners with "a way to gain scale, increase direct bookings and reduce reliance on higher-cost distribution channels", while preserving the unique personality of each business.
Currently, Wyndham Hotels & Resorts has a global network of nearly 8,500 hotels and more than 877,000 rooms distributed across around 100 countries, structured into a portfolio of 25 different brands.