Apple celebrates this Tuesday, October 13 at 3:00 PM Spanish mainland time its event 'Welcome Home', a presentation presumably focused on the connected home. The company has summoned journalists and content creators in New York, in an appointment that could mark a new phase of its strategy to integrate its devices and services into the home.
Apple has not confirmed which products it will announce. However, information published before the event points to a home control center with a screen, which some leaks call HomeView, although Apple has not confirmed the commercial name or its final characteristics.
A refresh of the HomePod mini, the company's smart speaker is also expected. The update could incorporate performance, connectivity, and Siri functionality improvements, in addition to aesthetic changes. These characteristics come from information prior to the announcement and do not constitute official specifications.
The third product that appears in the forecasts is a new Apple TV 4K. Leaks point to a processor update and a closer integration with the smart functions of the Apple ecosystem. The company will have to confirm whether the device is part of the announcements this Tuesday.
Apple's strategy for the connected home
The bet on these devices would allow Apple to strengthen its home ecosystem, in which the iPhone, speakers, television, and compatible accessories can work in a coordinated manner. A control center with a screen would add a fixed interface from which to manage the functions of the home without solely depending on the mobile phone.
The move would also place the company in more direct competition with Amazon and Google, which have been marketing smart screens, speakers, and home automation systems for years. The difference will depend on the compatibility between devices, ease of setup, and the functions offered by their digital assistants.