The Popular Party has resorted to a pizza to promote the tax cuts that its president, Alberto Núñez Feijóo, has promised to implement if he manages to govern after the general elections on November 29. The party published this Saturday, October 24, a video on its social media in which a pizza appears with the word "CURRANTES", accompanied by a message that seeks to convey its economic proposal to workers. "Don't let them eat your pizza. FINALLY 🇪🇸 LESS TAXES", states the publication disseminated from the official account of the party on X.
Que no se coman tu pizza.
— Partido Popular (@ppopular) October 24, 2026
POR FIN 🇪🇸 MENOS IMPUESTOS. pic.twitter.com/s3BezQCQO9
The audiovisual piece uses pizza as a metaphor for the money that workers receive for their effort and the part that they allocate to paying taxes. With this resource, the popular party transfers to the realm of social networks one of the main electoral commitments of Feijóo: reduce the tax burden to increase the disposable income of citizens. The campaign arrives just a day after the leader of the PP announced in Valencia a reduction of the Personal Income Tax (IRPF) for 2027, arguing that inflation and taxes are reducing the purchasing power of Spaniards.
Feijóo promises to lower the IRPF in 2027 if he reaches the Government
The president of the PP announced this Friday, during a rally held in Valencia, that he will approve a reduction of the IRPF in 2027 if he manages to reach the Moncloa. Feijóo defended that workers should keep a larger part of their income and accused the government of Pedro Sánchez of benefiting from the increase in revenue caused by rising prices. "In 2027, there will be a reduction of the IRPF so that inflation and taxes do not eat away at the salaries of Spaniards", assured the popular leader, who also criticized that the Executive collects more taxes when salaries increase to compensate for inflation.
Among his commitments is also to guarantee by law that workers receiving the minimum interprofessional wage (SMI) do not pay IRPF, through a mechanism that automatically updates the exemption threshold whenever the minimum wage increases. The proposal aims to prevent future increases in the SMI from generating new tax obligations for its recipients, although there are already deductions that neutralize the effective taxation of these workers. For the moment, the PP has not specified all the brackets and tax rates that it would modify with its reform nor the total cost that it would entail for public finances.
Less taxes on housing, the shopping basket, and energy
The promise to reduce the IRPF is part of a broader package of fiscal measures with which the Popular Party aims to tackle the rising cost of living. Among the proposals announced by the PP is the reduction of VAT to 0% for basic foods, as well as a reduction of the tax applied to energy from 21% to 10%. The party has also proposed to double the minimum per dependent in the IRPF, a measure with which it estimates that a family with two children could save up to 800 euros annually.
In terms of housing, Feijóo has promised a 60% reduction in VAT and the Property Transfer Tax for those under 40 who purchase their first residence, as well as public guarantees of up to 100% and new tax advantages to facilitate savings. These initiatives add to his commitment to build one million homes during the next legislature, one of the main pillars of the economic program that the PP is presenting during the electoral pre-campaign.
With the pizza video, the Popular Party seeks to give visibility to these proposals through a format different from traditional political speeches. The publication comes amid an intensification of electoral activity, while Feijóo continues to travel across Spain to present his Government program. The announced tax cuts remain electoral commitments, whose implementation would depend on the arrival of the PP to the Executive, its regulatory specification, and the approval of the corresponding legal changes.