CaixaBank and imagin have surpassed the figure of 1.7 million users in their Cashback program, a service incorporated into their mobile applications that allows customers to obtain refunds for purchases made with a card at associated merchants.
Of the total number of users, 1.22 million belong to CaixaBank customers and 531,000 to imagin users, "which reflects the good reception of the service in both digital environments," the entity has stated in a statement released this Thursday.
Cashback has been conceived to simplify customers' access to offers and allow them to recover a part of the amount of their purchases "easily, directly from the app and without the need to carry out additional procedures."
To use it, customers enter the Cashback space within the application, check the active offers, and, upon selecting them, these are activated automatically. Then, when making the purchase with a card at one of the affiliated establishments, the user receives a percentage of the amount paid in the form of a refund, which is subsequently credited to their account.
More than a hundred affiliated brands
The program currently has 116 active brands, including international brands and prominent companies in their sectors, such as BP, McDonald's, Uber, Fnac, Telepizza, and Tous.
Since its launch, the service has shown an upward trend both in the number of users and in usage frequency, which "reinforces its role as a value functionality within the digital experience of customers and consolidates it as one of the main integrated rewards initiatives" in the field of digital banking in Spain.
Cashback is part of the entity's innovation strategy, aimed at optimizing the experience in the app, expanding the available functionalities, and "offering useful, simple, and tailored digital solutions to current consumption habits."