Telefónica has closed the sale of its historic headquarters at 28 Gran Vía in Madrid to real estate entrepreneur Tomás Olivo for 200 million euros, culminating an operation agreed upon months ago.
The sale was notarized on September 1, according to sources familiar with the transaction cited by Cinco Días. Olivo controls General de Galerías Comerciales (GGC), one of the main Spanish groups of shopping centers.
The operation represents the exit from Telefónica's assets of a property closely linked to the company's history for nearly a century.
Telefónica initially aspired to around 300 million
Telefónica had put the building on the market at the end of 2025 and hired Rothschild as an advisor to lead the process.
The company initially sought to approach 300 million euros, but the urban characteristics of the property conditioned the offers.
The building has a high degree of heritage protection and currently maintains a private and cultural infrastructure use. The lack of expectations that the Madrid City Council would allow it to be transformed for other tertiary uses reduced the asset's appeal for some investors.
During the process, various funds and entrepreneurs showed interest, while Tomás Olivo simultaneously maintained his negotiations with Telefónica until reaching an agreement.
Finally, the price has been set at 200 million euros, with a formula that also contemplates the distribution between the parties as the future project of the property progresses, although not all economic details have been disclosed.
One of the first skyscrapers in Spain
The Telefónica headquarters on Gran Vía was built between 1926 and 1929 under the direction of architect Ignacio Cárdenas.
The property became one of the first large modern skyscrapers in Spain and for years was the tallest building in the country.
From there, a large part of the first telephone infrastructure in Madrid was developed, and the property eventually became one of Telefónica's main corporate symbols.
The company moved its main activity in 2006 to the Distrito Telefónica complex in Las Tablas. Gran Vía 28 continued to host cultural spaces, exhibitions, and offices of the Fundación Telefónica.
Telefónica's divestment strategy
The sale comes within the process of asset and business review developed since the arrival of Marc Murtra to the presidency of Telefónica.
The operator has sought in recent months to reduce costs and debt and concentrate its activity in its markets considered strategic: Spain, Germany, the United Kingdom, and Brazil.
Within that process, Telefónica has reduced its presence in Latin America, has undertaken a new staff adjustment, and has also divested from other financial investments.
For Tomás Olivo, the purchase incorporates one of the most unique properties in the center of Madrid into a real estate portfolio headed by General de Galerías Comerciales and its large shopping complexes.