The Frente Amplio has presented this Wednesday the official image of its electoral brand, accompanied by the launch of its profiles on social networks and its own website, designed to concentrate all the information of the new political space promoted by IU, Más Madrid, Comuns, and Movimiento Sumar.
With this move, the four forces advance in the consolidation of the name with which they aspire to appear on the ballot and make it known to the entire citizenry, despite the fact that the former mayor Ada Colau, whom they have proposed as the head of the list for the next general elections, has left open this morning the option to modify the name of the future coalition if it facilitates an understanding with Podemos and other allied forces of a territorial scope.
The four parties jointly agreed on the brand Frente Amplio and ratified it during a summit held a day before the President of the Government, Pedro Sánchez, announced the call for early general elections.
Regarding the visual identity, Frente Amplio opts for a lime tone for its name on a vermilion background, emphasizing in uppercase the term amplio as the central element of the brand.
In addition, the coalition has opened official profiles on the main platforms, including "X", which means breaking with the line set by Sumar to abandon this network in rejection of the discourse of its owner, Elon Musk. It has also landed on Instagram, TikTok, and BlueSky, and has activated a website where it will gather all the news about the project.
From the website "frenteamplio.info" they emphasize that it is designed as a tool to gather support with a view to the "construction and consolidation of a front as broad as possible." At the same time, it will function as a way for "anyone who wants to collaborate and get involved in the campaign to register," the four organizations emphasize.
Finally, they indicate that they are finalizing the preparations for the official presentation event of the Frente Amplio candidacy, scheduled in Madrid for next Saturday the 17th.