Alán Barroso is part of that generation of communicators who use social networks to explain and comment on current Spanish political affairs. Political scientist and content creator, he has developed an activity focused on elections, government decisions, parliamentary debates, and the main conflicts between parties, with a discourse openly situated on the left.
Unlike influencers who occasionally incorporate political interviews into entertainment content, Barroso has made politics the main subject of his publications. His videos combine explanations about current events with his own opinions and arguments, in a format designed to circulate on platforms like TikTok, Instagram, and YouTube.
His profile is particularly relevant in light of the general elections of November 29, 2026, when political conversation also takes place outside traditional media. Barroso's particularity is that he does not need to host a candidate to intervene in that debate. His own videos already contain interpretations of the proposals, statements, and strategies of the parties.
Who is Alán Barroso?
Alán Barroso Arrufat was born in 1997 in Santa Eulàlia de Ronçana (Barcelona) and grew up in Valjunquera, a municipality in Teruel. He studied Political Science at the Autonomous University of Barcelona and expanded his training in political communication at the Complutense University of Madrid.
His trajectory includes student representation, work in the municipal sphere, and campaign advising. In 2020, he began to regularly publish videos about Spanish politics, an activity that he later expanded to collaborations with media outlets and his own analysis formats.
Barroso does not present his interventions as politically neutral. His positions are progressive, and his content often addresses the policies of the PSOE and the forces situated to its left, as well as the proposals of the PP and Vox. However, his activity also includes criticisms of the government and progressive parties.
In July 2025, for example, he publicly questioned the management of the PSOE after new allegations related to Paco Salazar were revealed. In an intervention on Al Rojo Vivo, he described it as "painful" that the Socialist Federal Committee coincided with another episode that affected trust in the party.
Digital power
The digital power of Alán Barroso is based on the continuous production of political content for different platforms. His activity combines short videos that comment on statements from leaders, longer recordings about current events, and a daily informative podcast, Clave Barroso.
The Reuters Institute for the Study of Journalism, linked to the University of Oxford, included him in its 2025 report on news creators and influencers in Spain. The study highlighted his activity on two YouTube channels, a daily podcast on Spotify, and a TikTok account that exceeds half a million followers.
His social media presents a difference compared to digital profiles focused on interviews. Barroso can intervene in a political discussion without the participation of its protagonists. A parliamentary debate, a television statement, or a legislative proposal can become the starting point for a post that combines original fragments and comments from the political scientist.
The video with artificial intelligence that surpassed 15,000 'likes'
One of the episodes that best illustrates the impact of his posts occurred on March 8, 2025, when Barroso responded to a video made with artificial intelligence and disseminated by the Popular Party on the occasion of International Women's Day.
The PP had published a satirical montage with images generated of Pedro Sánchez, José Luis Ábalos, and other protagonists of Spanish politics. The publication came after the popular party withdrew another video, titled The Island of Corruptions, following protests from the Government of the Dominican Republic over the use of its national symbols.
Barroso responded from his X account with another montage generated by artificial intelligence, this time featuring Alberto Núñez Feijóo, Isabel Díaz Ayuso, and Carlos Mazón. He accompanied the images with a message directed at the president of the PP: "How easy it is to make videos with artificial intelligence, huh Feijóo?".
...Qué fácil es hacer vídeos con inteligencia artificial, ¿eh @NunezFeijoo? pic.twitter.com/ZY8bKyZWrh
— Alán Barroso (@AlanBarrosoA) March 8, 2025
Social networks, discussions, and published books
Barroso's activity is not limited to his digital profiles. He has participated as an analyst in programs on laSexta such as Al Rojo Vivo and Más Vale Tarde, where he comments on parliamentary events, party strategies, and current issues.
His incorporation into these spaces expanded the visibility of a profile that already had a presence on social networks. In September 2024, laSexta presented him as a political scientist who brought politics closer through the internet and highlighted that he then had more than 200,000 followers.
Barroso has also transferred his political positions to the editorial field. In 2022 he published Patria digna, an essay in which he proposes a progressive interpretation of patriotism and national identity. He later published Civilización o barbarie, focused on defending a political project against contemporary challenges.
A community of more than half a million followers
YouTube figures allow measuring a specific part of Barroso's reach. His channel Alán Barroso Clips has about 566,000 subscribers and accumulates approximately 275 million views since its creation in December 2023.
His second channel, Alán Barroso A, has around 150,000 subscribers and nearly 40 million accumulated views. Together they total approximately 716,000 subscriptions, although that does not mean they correspond to different people.
The clips channel also records high activity. Between mid-September and mid-October 2026, Social Blade counts around 27 million additional views and 22,000 new subscribers. These are view counts, not unique viewers, and may include multiple views from the same person.
On TikTok, Alán Barroso has more than 600,000 followers, while on Instagram he exceeds 500,000.
The role of the political communicator on social networks
Social networks have become a common way to access political news, especially among young people. In this context, communicators specialized in politics can influence the way citizens know and interpret the proposals of parties, government decisions, or the functioning of institutions. Platforms like TikTok, Instagram, and YouTube also allow searching for information on specific issues and accessing explanations without the need to follow a complete news program.
Alán Barroso uses his profiles to address current issues and explain political events in direct language. Recently, he has dedicated content to the eviction of Maricarmen Abascal, the 87-year-old woman whose case triggered mobilizations for housing in Madrid. In his latest videos, he has also addressed the functioning of elections, bringing his followers closer to aspects of the Spanish electoral system ahead of the call on November 29.
The ability of these creators to reach hundreds of thousands of users can contribute to certain issues receiving greater attention and to viewers forming their own opinions. Therefore, their influence does not depend solely on the number of followers, but also on the information they select, how they present it, and the trust they generate among their audience.